Razvan Rizea - Professional CV
Experience
2017 - Present
International Account Manager (EMEA)
Swisspack Europe
London, UK
Position: Flexible Packaging Account Manager
Duration: May 2017 - Present
Key Areas: Business Development, Account Management, Project Management, Purchasing
Industries: SMEs, Wholesalers, Contract Packers
Geographical Focus: EMEA Region
Since commencing my role in May 2017, I have diligently worked as an Account Manager, focusing on fostering growth and sustaining pivotal accounts across the UK and the broader European region. My profound understanding of packaging, including its design, materials, and the filling process, has positioned me as a trusted advisor to both new and established clients, ensuring they receive optimal solutions tailored to their specific needs.
Driven by a passion for innovation, I have initiated and refined numerous strategies and ideas aimed at enhancing operational efficiencies. These initiatives have been enthusiastically received by stakeholders, both within our organization and externally, resulting in widespread adoption and positive change. I have made it a priority to visit production facilities personally, gaining an in-depth appreciation of every stage of the production process and identifying key opportunities for supply chain optimization.
Negotiating with suppliers to secure maximum profitability and enhance company margins stands as one of my forte. My relentless pursuit of excellence has enabled me to uncover unique packaging and design solutions, working collaboratively with suppliers renowned for their diverse printing capabilities and custom material offerings.
I take great pride in my track record of consistently surpassing sales goals, achieving a remarkable 10% growth in the first year, escalating to 17% in the second year, and maintaining an impressive 15-20% growth rate in the subsequent three years with the company.
2015 - 2017
Regional City Manager
Reach Contact Europe
London, UK
Position: Regional City Manager, Business Development Manager, Britvic Account
Duration: July 2015 - May 2017 (1 year 11 months)
Focus Areas: On Trade (Indies and Small Groups), Wholesalers, Foodservice
Region: North London and the Home Counties
During my tenure as Britvic's Regional City Manager and Business Development Manager from July 2015 to April 2017, I spearheaded efforts to amplify Britvic’s brand visibility across Out of Home accounts. I cultivated synergistic partnerships with Partner Wholesalers (both National and Regional), key business executives, industry experts, and allied organizations, ensuring reciprocal support in terms of equipment provision, customer education, and point-of-sale materials.
To guarantee the achievement of our sales objectives, I provided leadership, training, and coordination to field marketing sales representatives across a variety of sales-driven campaigns.
My efforts resulted in surpassing annual sales goals, recording a 30% growth in both my first and second years in the role. I also led a groundbreaking six-month trial of the role in London, extracting valuable market insights that were instrumental in shaping the structure of the role. This initiative subsequently paved the way for a national rollout, leading to the establishment of eight City Manager positions across key regions.
In 2016, we strategically divided the team into two sets of eight City Managers each. One group concentrated on On-Trade accounts, while the other focused on Immediate Refreshments outlets, encompassing Convenience and Contract Catering sectors.
2014 - 2015
Territory Manager
Reach Contact Europe
London, UK
Position: Territory Manager, Business Development Executive, Britvic Account
Duration: July 2014 - June 2015 (1 year)
Focus Areas: Convenience and Wholesalers
Region: Central London
In my role as Business Development Executive at Britvic, I served as the crucial point of contact between the company and our valued clients, both existing and potential, within the bustling heart of London. I actively sought out market intelligence and customer feedback through regular visits to prime retail outlets, utilising this invaluable data to enhance our sales strategies and broaden distribution channels. My collaborative efforts with London's wholesalers led to the formation of strategic alliances, further amplifying our sales reach.
I took the initiative to identify and engage with major players in the convenience sector located in central London, successfully negotiating agreements that were mutually advantageous. These partnerships not only expanded the distribution and market presence of Britvic brands but also resulted in a noticeable increase in return on investment for our retail partners.
My dedication and results-driven approach did not go unnoticed; I was honored with a nomination for PepsiCo's esteemed Ring of Honour award. Furthermore, I achieved distinction as the top performer in volume sales and distribution across London for the fiscal year 2014/2015, a testament to my unwavering commitment to excellence.
2009 - 2010
Account Manager
PepsiCo Romania
Bucharest, Romania
Position: Field Sales Account Manager
Company: PepsiCo România
Duration: April 2009 - October 2010 (1 year 7 months)
Location: Bucharest, Romania
Industry: Soft Drinks
Client Focus: Convenience Stores and On Trade Venues
In my role as a Field Sales Account Manager at PepsiCo România, spanning from April 2009 to October 2010, I played a pivotal role in propelling revenue, enhancing sales volumes, boosting trading contributions, and expanding market share across various brands, channels, and categories, consistently meeting or surpassing regional objectives.
I dedicated myself to fostering robust business relationships, nurturing both existing and new partnerships, and conducted thorough analyses to propose innovative solutions aimed at driving sales growth. My responsibilities also encompassed enforcing and overseeing merchandising standards, as well as providing management and coaching to the merchandising team.
Leveraging my industry expertise, I pinpointed key volume outlets, finalized special contracts, and adeptly managed Key Accounts within the central districts of Bucharest. My unwavering commitment and strategic efforts culminated in achieving the top position in Distribution rate across Bucharest in the year 2010.
2008 - 2009
Account Manager
Romaqua Group
Bucharest, Romania
Position: Field Sales Account Manager
Company: ROMAQUA GROUP BORSEC
Duration: July 2008 - April 2009 (1 year 9 months)
Location: Bucharest, Romania
Product Focus: Soft Drinks and Mineral Waters
Client Focus: Convenience Stores in Bucharest
In my capacity as a Field Sales Account Manager at ROMAQUA GROUP, from July 2008 to April 2009, I played a pivotal role in forging and nurturing relationships with key retail partners, creating new business ventures, and delivering unparalleled account management to our existing clientele. My strategic approach to sales and distribution led to a notable increase in both market share and product distribution across my designated territory, effectively doubling the number of active customer accounts.
My dedication and strategic acumen were recognized as I achieved the top sales position nationally for Still Drinks (Giusto) and Oligomineral Water (Aquatique). This achievement underscores my proficiency in market analysis, trend identification, and the development of innovative solutions tailored to meet the diverse needs of our customers.
Education
2014 - 2017
London South Bank University
BA Business Studies
London, UK
Institution: London South Bank University
Degree: Bachelor of Business Studies (Hons), BA Business Studies
Duration: 2014 - 2017
Earning my Bachelor of Business Studies with Honours at London South Bank University has equipped me with a comprehensive insight into the myriad of disciplines pivotal for a flourishing career within the business domain. The program enabled me to build a robust base in crucial areas such as business information systems, marketing, human resource management, as well as accounting and finance.
I acquired valuable proficiencies in quantitative literacy and research methodologies, empowering me to dissect and deduce meaning from data, which is essential for making sound business judgments. My studies also encompassed business law and effective communication strategies, providing me with a keen understanding of the legal and ethical nuances of business operations and enhancing my ability to communicate adeptly with both colleagues and clients.
The coursework emphasized the significance of organizational behavior and adherence to professional practices, imparting knowledge on how to apply these principles pragmatically in various business contexts. Furthermore, I attained a comprehensive grasp of financial management and strategic planning.
In essence, this academic journey has laid a solid groundwork for me, paving the way for success in any business-centric field.
2012 - 2013
London Metropolitan University
Science and Sports
London, UK
Institution: London Metropolitan University
Department: Faculty of Life Sciences, Science / Nutrition & Sports / Health
Duration: 2012 - 2013
Embarking on the Foundation Year in Science, Nutrition, and Sports at London Metropolitan University has laid the groundwork for my profound interest in wellness and the promotion of healthy living practices. The program offered a deep dive into fundamental disciplines such as biology, chemistry, nutrition, and scientific methodologies, enriching my understanding of human physiology, the nutritional and chemical composition of food, as well as the essential mathematical principles underpinning scientific research.
The foundation year culminated in a research project, where I had the chance to explore a topic intimately tied to my field of study, honing skills that are crucial for advanced academic endeavors. This practical experience, coupled with the theoretical knowledge acquired, has armed me with a comprehensive understanding of how nutritional science applies to both health and disease management.
In summary, this academic chapter has successfully established a robust foundation, positioning me well to achieve my aspirations in championing wellness and the adoption of healthy lifestyle practices.
Skills
Professional Skillset
Relationship Building and Account Management
Sales and Business Development
Data Analysis and Decision Making
Strategic Planning and Execution
Communication and Collaboration
Problem-Solving and Critical Thinking
Languages
English (native)
Romanian (native)